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Multi-Touch Attribution New Research Tool for Brand Marketers
Kraft and Nielsen are working together on Multi Touch Attribution which helps Brands determine and track the ROI of a campaign. With the data that is available with Nielsen and partners, it is possible...
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Multi-Touch Attribution and Paid Social Media
With the customer journey varying for different categories, the advertisers find it difficult to attribute the success of the campaign to a specific channel. According to Convertro’s figures, 87% of...
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